Let’s start this week by comparing a fabric that everyone has in their closets: cotton!

It is extremely important to denote that conventional cotton and organic cotton are like water and soda, there are huge differences. For MODE, contamination is a serious deal, and even if we are flexible and invite everyone to be part of a more ethical journey through fashion, it is our goal to keep you informed.

Let's get straight to the point, even though organic cotton isn't fully eco-friendly it is a far better alternative than conventional cotton for our health and for our planet.

So first of all, what is organic cotton?

Organic cotton is cotton that sustains the health of soils, ecosystems and people by using natural processes rather than artificial inputs. Organic cotton farming does not allow the use of toxic chemicals or GMOs (genetically modified organisms). Instead, it combines tradition, innovation and science to benefit the shared environment and promote a good quality of life for all involved.

What are then some ways conventional cotton is affecting us?

First of all, conventional cotton is considered as the dirtiest crop on earth. It uses 16% of the world’s pesticides, affecting the health of those who come in contact with it. The harmful chemical harms farmers that grow cotton daily, leading to conditions which include infertility and even cancer. It affects the communities where the crop is grown through the toxins entering in their water stream. In the long-run also affect the health of those wearing the fabric given our skin is the largest organ in our bodies....(yikes). 

Second, the amount of water that conventional cotton requires is exorbitant. Can you also believe that growing conventional cotton takes 2700 liters of water for just one t-shirt? Organic cotton is 80% rain-fed, which reduces pressure on local water sources. 

Third, these chemicals are also entering our food stream. Cotton seed oil is used in food products such as cookies, chips and vegetable oil, and is also fed to livestock. So while the fiber is not something we put in our body, the by-product can make its way into our diets..

MODE Revolt T-Shirts

Our own MODE tees from our first collection Revolt are made from 100% GOTS certified organic cotton and ethically manufactured in California. The Global Organic Textile Standard (GOTS) is recognized as the is the certification which verifies high-level environmental and social standards. 

Investing in YOU and your future

Yes, the price of organic cotton is many times higher. You have to remember you are investing in your health and the health of our mother Earth! As demand grows, more choices will become available.

SO… which team are you? Team conventional or organic?

Leave your answers below!

p.s: at MODE we don't do conventional...


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