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For years now, we've known we can turn to fast fashion brands to rescue us at the time of a 'new outfit' crisis because let's be honest; it doesn't take a lot of effort to buy a cute dress for $30 and forget about it after one wear. Now that the times are changing, and society at large is looking to take better care...

The consumption of fast fashion is moving faster than ever before with trends being pushed in and out of style in a matter of weeks and even days. Dominant fast fashion brands strategically withdraw their products in less than five weeks from the racks, some add new styles multiple times a week resulting in constant visits by their consumers who are able to add...

In 1990 The New York Times declared the term fast fashion and said it would take less than 15 days for a garment to go from a designer's brain to being sold on the racks. This 15-day journey rapidly turned into a billion-dollar industry offering the latest trends at inexplicably discounted prices.  The Throw-Away Culture The idea of selling cheap products with a set...